Just walk out technology allows shoppers to enter a store, grab what they want, and just go. Sound like something futuristic? No need for a cashier to check you out. You do not have to check yourself out either. There are currently 26 Amazon Go stores located in four cities — New York, San Francisco, Chicago and Seattle. These stores have one thing in common: there are no registers or cashiers, unlike most stores. It’s what Amazon refers to as a “just walk out” shopping experience. How does it work?
- you need an Amazon account
- a supported smartphone
- the free app
- you scan the app as you enter the store once to get through a gate
- you do not scan any products
- come in the store
- choose what you want
- leave the store with your products
The walk-out technology can detect which products are taken from or returned to shelves, and everything is kept track of in a virtual cart. When the shopper walks out of the store, the credit card is charged. If they want a receipt, a kiosk within the store can be used to record their email address, and one can be emailed to them.